The successful solution used a series of stock illustrations that supported a play on the company’s mission statement “Building Better Organizations Through People”. After brainstorming ideas for organizing the content I came up with, “Building Better Organizations Through Learning” (training services), “Building Better Organizations Through Exploration” (assessment products) and “Building Better Organizations Through Innovation” (online testing). I was extremely pleased to find appropriate stock illustrations to support this idea. Management agreed these vibrant, metaphorical illustrations were an interesting change from previous years. I found a wonderful, textured, coated stock for the covers to highlight the canvas-like quality of these illustrations. The 2004 catalogue remains a stand-out solution for Psychometrics Canada Ltd.